The press officer, who can work alone or within a larger and more structured office, deals with the relations of a company, an institution, an individual, an organization with the press and with traditional and digital media. In this guide, we explain how to layout and write your CV as a press officer.
The primary objective of the press officer is to promote the image of the company or individual for whom works, highlighting initiatives, products, events that contribute to the image of the company itself. The duties of the PR manager include the writing of press releases, relations with journalists and the media, monitoring customer visibility, and press reviews. In larger companies or if you work for important clients, press officer work can be hectic and timeless, and even include crisis management in case they arise, even when generated by other company channels, for example, social media. In Italy, a press officer can be a public or private employee or work as a freelancer available to companies, agencies, individuals looking for a press manager.
Education
The course of study can perfectly indicate how you got to work as a press officer. Although there are no special degree courses for those who want to pursue this profession, attending specific courses and masters is essential when applying for a position of this type.
Course of study
- January 2010 – December 2010 1st level Master in Management of social communication, IULM, Milan
- September 2007 – December 2009 Master’s degree in Social Communication La Sapienza University of Rome
- September 2004 – March 2007 Bachelor’s degree Communication Sciences University La Sapienza Rome
Professional experience
Professional experience of a press officer is fundamental as it is thanks to this that the professional obtains and maintains useful contacts for the job and makes himself known.
Professional experience
January 2018 – Today Press Office and Media Relation Non-Profit Association Il Mondo, Milan
- Editing of press releases
- Sending press releases
- Media monitoring
- Production of press kits and support materials
- Management and updating of contact mailing lists
- Social media supervision p er content management
- Organization of events and conferences
December 2015 – December 2017 Press office and Media Relation Association No Profit Euro, Milan
- Editing of press releases
- Sending press releases
- Media monitoring
- Production of press kits and support materials
- Management and updating of contact mailing lists
- Social media supervision for content management
- Organization of events and conferences
February 2013 – November 2015 Press office and Media Relation No Profit Association La Cultura Viva, Milan
- Writing press releases
- Sending press releases
- Media monitoring
- Production of press kits and support materials
- Contact mailing list management and update
- Social media coordination for content management
January 2011 – January 2012 Press office and Media Relation Association No Profit Together, Milan
- Editing of press releases
- Sending press releases print
- Media monitoring
- Realization press kit and support materials
- Managing and updating contact mailing lists
Certificates
A press officer usually he is also registered in the Register of Journalists, and this is where he must enter this information to make it public.
Certificates
March 2013 Journalist Journalist Order of Journalists Milan
Professional skills
A press officer has professional skills that he uses at work and which represent a fundamental element for those approaching this profession.
Professional skills
- Knowledge of writing and formatting programs
- Use of graphics, layout and presentation software
- In-depth knowledge of newsletter sending programs
- In-depth knowledge of social media
Foreign languages
A good press officer knows languages and, even if he doesn’t speak them correctly and continuously, can read content in other languages that can help with communication. It is always advisable to specify the actual level of knowledge of the foreign language and leave out those that are only superficially known.
Foreign languages
- English – Excellent
- French – Good
References
A press officer often works by word of mouth and for this reason references are very important in this profession. Since these are sensitive data, however, they must be provided only upon request, specifying it on the CV.
References
References available on request.
Designing a press officer CV
Regardless of your work environment, a press officer cv is simple, well written, essential and able to summarize in a few words all the experience accumulated over the years. The length of two pages can be avoided considering that this is a constantly updated profession while as regards the use of simple fonts and the absence of errors, these are two elements that must always be considered as fundamental. For a press officer who works in the public and therefore is subjected to selection with the competition, it is always necessary to use a European Curriculum model while for all other situations it is sufficient to use a standard model like the one found on CVwizard.it.
